- Knowledge Facilitator: FACULTY DR CHITRA V
Available courses
- Knowledge Facilitator: FACULTY DR MYTHILY E
- Knowledge Facilitator: FACULTY DR SUGANYA S
Business Communication
UNIT |
Content |
No. of Hours |
I |
Introduction Communication – Meaning – Objectives – Process – Importance - Types – Barriers to Communication – Characteristics of Good Communication System. |
12 |
II |
Oral and Written Communication Verbal Communication – Forms – Group Discussion, Interview Methods, Public Speaking - Non-Verbal, Written Communication – Business Letter - Needs and Functions of a Business Letter – Effectiveness and Lay-out of a Business Letter. |
12 |
III |
Internal Communication Office Orders – Memo – Proposal – Solicited, Unsolicited – Report Writing – Importance – Types of Report – Circulars – Agenda – Resolution – Minutes. |
12 |
IV |
External Communication Enquiries – Offers – Quotation – Complaints and Adjustments - Circular Letter – Sales Letter – Bank and Insurance Correspondence. |
12 |
V |
Channels of Communication Tele and Video Conferencing – Placing Telephone Calls - Telephone Etiquette – Mobile Phone – FAX - Voice Mail - e-mail – Advantages – Communicating with the e-mail Messages – Essential Elements in Writing Messages. |
12 |
- Knowledge Facilitator: FACULTY DR ANGAMUTHU B
- Knowledge Facilitator: FACULTY DR GOWRI S
- Knowledge Facilitator: FACULTY DR SUJATHA R
Corporate Accounting
UNIT |
Content |
No. of Hours |
I |
Issue of Shares Shares – Introduction - Issue of Shares - Equity Shares - Preference Shares – Issue at Par, Premium and Discount - Over Subscription - Pro-rata Allotment - Forfeiture and Reissue of Shares - Underwriting of Shares. |
15 |
II |
Redemption of Shares, Issue and redemption of debentures Redemption of Preference Shares – Bonus issue – Rights issue – Debentures – Introduction - Issue of Debentures – Own Debentures - Redemption of Debentures - Par and Premium - Sources of Redemption – Sinking Fund Method and Insurance Policy Method - Capital Redemption Reserve. |
15 |
III |
Final Accounts of Companies Company Final Accounts – Profit & Loss Account – Balance Sheet - Calculation of Managerial Remuneration - Profit Prior to Incorporation. |
15 |
IV |
Valuation of Goodwill & Shares and Liquidation of Companies Goodwill – Factors affecting goodwill – Need for Goodwill valuation - Valuation of Goodwill – Average Profit Method - Super Profit Method – Capitalization Method. Valuation of Shares - Net Asset Method – Yield Method – Fair Value Method - Liquidation of Companies – Statement of Affairs - Liquidator’s Final Statement of Account. |
15 |
V |
Double Accounts System Double Accounts System – Accounts of Electric Companies – Revenue, Net Revenue of Accounts - Receipts and Expenditure of Capital Accounts - General Balance Sheet - Replacement of an Asset - Accounting for Human Resources. (Theory Only) |
12 |
- Knowledge Facilitator: FACULTY DR SIVAKUMAR B
- Knowledge Facilitator: FACULTY DR JAYACHITRA S
- Knowledge Facilitator: FACULTY DR GOWRI M
E Banking Technology
UNIT |
Content |
No. of Hours |
I |
Networking of Computers Networks - Types – LAN – WAN – Internet and Intranet – E-Mail –E-Banking - Core Banking - Electronic Products - Electronic Payment System - Online Banking - Electronic Fund Transfer System: RTGS, NEFT & SWIFT - Information Technology - Recent Trends in Banking Technology. |
15 |
II |
Electronic Payment Systems Automatic Teller Machine - Merits and Demerits – Installation and Security Aspects of ATM, Types of ATM, Immediate Payment System(IMPS), MICR Instrument – Precautions in Handling MICR Instrument – Benefits and Limitations. |
14 |
III |
Electronic Cash Features – Benefits of E-Cash – Limitations of Electronic Data Interchange – Electronic Fund Transfer Credit Card – Debit Card – Payment through Bank Network – Payment by Smart Card – Electronic Pass Book - Home Banking. |
14 |
IV |
International Payment Services SWIFT – Types and Message in SWIFT (Society for Worldwide Interbank Financial Telecommunication) – Electronic Clearing Services (ECS) Debit and Credit – Message Format in SWIFT – Bank Information Code – Message Flow in SWIFT System – Advantages and Structure of SWIFT – NOSTRO - VOSTRO |
14 |
V |
Services offered through e-banking – Strengths of E-Banking – Weakness of E-banking – Opportunities – Threats of E-Banking. Computer Audit – Information System Audit – Information System Security and Disaster Management. |
15 |
E Banking Technology
UNIT |
Content |
No. of Hours |
I |
Networking of Computers Networks - Types – LAN – WAN – Internet and Intranet – E-Mail –E-Banking - Core Banking - Electronic Products - Electronic Payment System - Online Banking - Electronic Fund Transfer System: RTGS, NEFT & SWIFT - Information Technology - Recent Trends in Banking Technology. |
15 |
II |
Electronic Payment Systems Automatic Teller Machine - Merits and Demerits – Installation and Security Aspects of ATM, Types of ATM, Immediate Payment System(IMPS), MICR Instrument – Precautions in Handling MICR Instrument – Benefits and Limitations. |
14 |
III |
Electronic Cash Features – Benefits of E-Cash – Limitations of Electronic Data Interchange – Electronic Fund Transfer Credit Card – Debit Card – Payment through Bank Network – Payment by Smart Card – Electronic Pass Book - Home Banking. |
14 |
IV |
International Payment Services SWIFT – Types and Message in SWIFT (Society for Worldwide Interbank Financial Telecommunication) – Electronic Clearing Services (ECS) Debit and Credit – Message Format in SWIFT – Bank Information Code – Message Flow in SWIFT System – Advantages and Structure of SWIFT – NOSTRO - VOSTRO |
14 |
V |
Services offered through e-banking – Strengths of E-Banking – Weakness of E-banking – Opportunities – Threats of E-Banking. Computer Audit – Information System Audit – Information System Security and Disaster Management. |
15 |
- Knowledge Facilitator: FACULTY DR PRATHEEBA S
- Knowledge Facilitator: FACULTY DR SUGANYA S
- Knowledge Facilitator: FACULTY DR KARTHIKEYANI J
- Knowledge Facilitator: FACULTY DR SUJATHA R
- Knowledge Facilitator: FACULTY DR GOWRI M
- Knowledge Facilitator: FACULTY DR SELVAKUMARI S
- Knowledge Facilitator: FACULTY DR KARTHIKEYANI J
- Knowledge Facilitator: FACULTY DR JOSEPHINE LALITHA J
- Knowledge Facilitator: FACULTY DR P MENAKADEVI
Marketing Strategies
Execise No 1 |
List out the steps in corporate planning process. Tabulate each of them with suitable examples and give explanation using MS Excel. |
Execise No 2 |
Prepare a PPT on Long term Marketing Planning and Short term Marketing Planning. |
Execise No 3 |
Prepare a chart showing the obstacles to effective planning in Marketing and suggest the measures for overcoming obstacles to planning in Marketing in MS Word. |
Execise No 4 |
Prepare a report in Ms Word by analyzing the Internal and External sources of New Product Ideas. |
Execise No 5 |
Using MS Excel List out the reasons for product failure and the steps to be taken to avoid them . |
Execise No 6 |
Prepare a PPT on 7 O’s framework in consumer behavior. |
Execise No 7 |
Analyze Eight stages of buying process using MS Word . |
Execise No 8 |
Bby using MS Excel List out the ways through which the consumers are exploited in India. Give any 10 products as example. |
Execise No 9 |
Tabulate Rights of Consumers in Ms Word. |
Execise No 10 |
With the help of PPT prepare a report on sales promotion planning guidelines. Explain with a case study. |
Marketing Strategies
Execise No 1 |
List out the steps in corporate planning process. Tabulate each of them with suitable examples and give explanation using MS Excel. |
Execise No 2 |
Prepare a PPT on Long term Marketing Planning and Short term Marketing Planning. |
Execise No 3 |
Prepare a chart showing the obstacles to effective planning in Marketing and suggest the measures for overcoming obstacles to planning in Marketing in MS Word. |
Execise No 4 |
Prepare a report in Ms Word by analyzing the Internal and External sources of New Product Ideas. |
Execise No 5 |
Using MS Excel List out the reasons for product failure and the steps to be taken to avoid them . |
Execise No 6 |
Prepare a PPT on 7 O’s framework in consumer behavior. |
Execise No 7 |
Analyze Eight stages of buying process using MS Word . |
Execise No 8 |
Bby using MS Excel List out the ways through which the consumers are exploited in India. Give any 10 products as example. |
Execise No 9 |
Tabulate Rights of Consumers in Ms Word. |
Execise No 10 |
With the help of PPT prepare a report on sales promotion planning guidelines. Explain with a case study. |
- Knowledge Facilitator: FACULTY DR SUJATHA R
- Knowledge Facilitator: FACULTY DR SHANTHI D
- Knowledge Facilitator: FACULTY DR KANNAMMAL V
Organizational Training - V - Customer Relationship Management
Exercise No 1 : |
Analyses the component of human behaviour in a report format in MS Word |
Exercise No 2: |
With the help of MS excel prepare a chart showing the possible levels of customer expectations and different zones of tolerance for different service dimensions. |
Exercise No 3: |
With the help of MS Word, prepare a table showing 1. Types of Services 2. Types of Customers 3.Principal expectations. |
Exercise No 4: |
Prepare a PPT on psychographic segmentation nd Buyer Behaviour segmentation. |
Exercise No 5: |
Select any 6 products and tabulate them according to the bases of market segmentation. |
Exercise No 6: |
Prepare a PPT with the help of 10 slides stating the buying centre roles with illustration. |
Exercise No 7: |
List out 1. Ethics in Business 2.Ethical decision making method 3.Types of Ethical Issues encountered by Business in MS Word |
Exercise No 8: |
Using MS Word Tabulate the typical outcome of CRM. Show the Outcome and Explanation. |
Exercise No 9: |
Prepare a report on Titan’s Brand Building in MS Word. |
Exercise No 10: |
Compare Righteous, Social and pragmatic buyers on copy appeals, copy length, endorsements, visuals, pricing, guyarantee, free trial, shipping and handling, premium and charter Membership. |
- Knowledge Facilitator: FACULTY DR GOWRI S
- Knowledge Facilitator: FACULTY DR ARUNRAJKUMAR A
- Knowledge Facilitator: FACULTY DR KAVITHA VRS
- Knowledge Facilitator: FACULTY DR SELVAKUMARI S
Service Marketing
UNIT |
Content |
No. of Hours |
I |
Introduction to Marketing and Services Introduction to Marketing – Evolution – Introduction to Services – Concept – Goods and Services – Features of Marketing, Services – Service Marketing – Concepts – Significance of Service Marketing – Market Segmentation and Positioning - Cross Selling and Up-selling. |
15 |
II |
Marketing Mix in Service Marketing Introduction – Marketing Mix – Concepts – Product Mix – Promotional Mix – Price mix – Place mix – Process - People – Physical Evidence. |
14 |
III |
Marketing of Financial Services Introduction – Financial Services – Concepts – Marketing of Financial Services – Features of Banking, Insurance – Mutual Funds – Types of Mutual Funds – Mutual Fund Marketing – Market Segmentation of Mutual Funds - Portfolio Management Services–– Factoring Services – Types – Factoring Services Marketing. |
14 |
IV |
Bank Marketing Introduction – Bank Marketing – Concepts – Indian perspective – Application of Marketing Principles in Bank – Users of Banking Services –Factors influencing the Behavioral Profile of Users- Market Segmentation of Bank Marketing– Importance – Criteria – Marketing Mix for Banking Services. |
14 |
V |
Insurance Marketing Introduction – Insurance Marketing – Concept – Indian perspective – Users of Insurance Services – Market Segmentation in the Insurance Organization – Significance – Marketing Mix for Insurance Services. |
15 |
- Knowledge Facilitator: FACULTY MS DIVYA M
- Knowledge Facilitator: FACULTY MS SUDHA R
- Knowledge Facilitator: FACULTY Dr. GANESH MUTHURAM K
- Knowledge Facilitator: FACULTY MR PAUL KINGSTON C
- Knowledge Facilitator: FACULTY DR PRIYA M
- Knowledge Facilitator: FACULTY MS SHERLIN SMILE R M
- Knowledge Facilitator: FACULTY MS SARITHA M
- Knowledge Facilitator: FACULTY MS DIVYA M
- Knowledge Facilitator: FACULTY MR VINUSUTHAN W
- Knowledge Facilitator: FACULTY MR SIVA RAM SANKER M
- Knowledge Facilitator: FACULTY DR BHARTHI B
- Knowledge Facilitator: FACULTY Dr. JOHN SUGANYA M
- Knowledge Facilitator: FACULTY MS SHALINI K B
- Knowledge Facilitator: FACULTY MR RAGUPATHI K
- Knowledge Facilitator: FACULTY DR VIMALA S
- Knowledge Facilitator: FACULTY MS ANANDHI D
- Knowledge Facilitator: FACULTY MS SHERLIN SMILE R M
- Knowledge Facilitator: FACULTY MS DIVYA M
- Knowledge Facilitator: FACULTY MS SUDHA R
- Knowledge Facilitator: FACULTY MR SIVA RAM SANKER M
- Knowledge Facilitator: FACULTY DR PRIYA M
- Knowledge Facilitator: FACULTY Dr. JOHN SUGANYA M
- Knowledge Facilitator: FACULTY MR SIVA RAM SANKER M
- Knowledge Facilitator: FACULTY MS BRINDA P
- Knowledge Facilitator: FACULTY DR PRIYA M
- Knowledge Facilitator: FACULTY MS SHALINI K B
- Knowledge Facilitator: FACULTY DR PRIYA M
- Knowledge Facilitator: FACULTY MS BRINDA P
- Knowledge Facilitator: FACULTY Dr. JOHN SUGANYA M
- Knowledge Facilitator: FACULTY DR DIVYA M
- Knowledge Facilitator: FACULTY DR SAMUNDEESWARI M
- Knowledge Facilitator: FACULTY DR. KAVITHARAJ
- Knowledge Facilitator: FACULTY Dr. D. KAUSALYA
- Knowledge Facilitator: FACULTY MS SANGEETHA S
- Knowledge Facilitator: FACULTY DR VIMALA S
- Knowledge Facilitator: FACULTY MS BRINDA P
- Knowledge Facilitator: FACULTY DR SAMUNDEESWARI M
- Knowledge Facilitator: FACULTY MR SAKTHI BALAMURUGAN K
- Knowledge Facilitator: FACULTY DR USHARANI K
- Knowledge Facilitator: FACULTY DR RATHIKA R
- Knowledge Facilitator: FACULTY DR SAPNA K
- Knowledge Facilitator: FACULTY DR RATHIKA R
- Knowledge Facilitator: FACULTY DR USHARANI K
- Knowledge Facilitator: FACULTY DR DHANAKUMAR S
- Knowledge Facilitator: FACULTY DR RATHIKA R
- Knowledge Facilitator: FACULTY DR SAPNA K
- Knowledge Facilitator: FACULTY DR RATHIKA R
- Knowledge Facilitator: FACULTY DR SAPNA K
- Knowledge Facilitator: FACULTY DR USHARANI K
- Knowledge Facilitator: FACULTY DR SAPNA K
- Knowledge Facilitator: FACULTY MS ANU P
- Knowledge Facilitator: FACULTY DR ANTONY ARUL RAJ D
- Knowledge Facilitator: FACULTY MR KARTHIKEYAN G
- Knowledge Facilitator: FACULTY DR RUKMANI K V
- Knowledge Facilitator: FACULTY DR KANCHANA S
- Knowledge Facilitator: FACULTY MS ANU P
- Knowledge Facilitator: FACULTY DR ANTONY ARUL RAJ D
- Knowledge Facilitator: FACULTY MS DEEPA C
- Knowledge Facilitator: FACULTY DR KANCHANA S
- Knowledge Facilitator: FACULTY MS ANU P
- Knowledge Facilitator: FACULTY DR SARASWATHI D
- Knowledge Facilitator: FACULTY DR GNANA SUGIRTHAM S
- Knowledge Facilitator: FACULTY DR KANCHANA S
- Knowledge Facilitator: FACULTY DR RUKMANI K V
- Knowledge Facilitator: FACULTY DR SARASWATHI D
- Knowledge Facilitator: FACULTY DR ANTONY ARUL RAJ D
- Knowledge Facilitator: FACULTY MS ANU P
- Knowledge Facilitator: FACULTY MS DEEPA C
- Knowledge Facilitator: FACULTY DR ANTONY ARUL RAJ D
- Knowledge Facilitator: FACULTY DR KANCHANA S
- Knowledge Facilitator: FACULTY DR RUKMANI K V
- Knowledge Facilitator: FACULTY DR SUBHASHINI A
- Knowledge Facilitator: FACULTY MS DEEPA C
- Knowledge Facilitator: FACULTY DR ANTONY ARUL RAJ D
- Knowledge Facilitator: FACULTY DR SUBHASHINI A
- Knowledge Facilitator: FACULTY Karthick GS
- Knowledge Facilitator: FACULTY UMAGANDHI R
- Knowledge Facilitator: FACULTY DR RUKMANI K V
- Knowledge Facilitator: FACULTY MS DEEPA C
- Knowledge Facilitator: FACULTY DR KANCHANA S
- Knowledge Facilitator: FACULTY Karthick GS
- Knowledge Facilitator: FACULTY DR SUBHA R
- Knowledge Facilitator: FACULTY DR SARASWATHI D
- Knowledge Facilitator: FACULTY MS DEEPA C
- Knowledge Facilitator: FACULTY MR KARTHIKEYAN G
- Knowledge Facilitator: FACULTY DR RUKMANI K V
- Knowledge Facilitator: FACULTY DR SUBHA R
- Knowledge Facilitator: FACULTY MR KARTHIKEYAN G
- Knowledge Facilitator: FACULTY DR ANTONY ARUL RAJ D
- Knowledge Facilitator: FACULTY DR SARASWATHI D
- Knowledge Facilitator: FACULTY MS DEEPA C
- Knowledge Facilitator: FACULTY DR RUKMANI K V
- Knowledge Facilitator: FACULTY DR SARASWATHI D
- Knowledge Facilitator: FACULTY MR KARTHIKEYAN G
- Knowledge Facilitator: FACULTY DR RUKMANI K V
- Knowledge Facilitator: FACULTY DR SARASWATHI D
- Knowledge Facilitator: FACULTY MR KARTHIKEYAN G
- Knowledge Facilitator: FACULTY DR SARASWATHI D
- Knowledge Facilitator: FACULTY MR KARTHIKEYAN G
- Knowledge Facilitator: FACULTY DR BHUVANESWARI V
- Knowledge Facilitator: FACULTY DR SHANKAR GANESH A
- Knowledge Facilitator: FACULTY MS ANU P
- Knowledge Facilitator: FACULTY DR TAMILMANI J
- Knowledge Facilitator: FACULTY MR KARTHIKEYAN G
- Knowledge Facilitator: FACULTY MS ANU P
- Knowledge Facilitator: FACULTY DR SHANKAR GANESH A
- Knowledge Facilitator: FACULTY DR BHUVANESWARI V
- Knowledge Facilitator: FACULTY DR KANCHANA S
- Knowledge Facilitator: FACULTY DR RUKMANI K V
- Knowledge Facilitator: FACULTY DR USHARANI V
- Knowledge Facilitator: FACULTY UMAGANDHI R
- Knowledge Facilitator: FACULTY DR USHARANI V
- Knowledge Facilitator: FACULTY UMAGANDHI R
- Knowledge Facilitator: FACULTY DR ANTONY ARUL RAJ D
- Knowledge Facilitator: FACULTY DR USHARANI V
- Knowledge Facilitator: FACULTY DR SUBHASHINI A
- Knowledge Facilitator: FACULTY UMAGANDHI R
- Knowledge Facilitator: FACULTY DR USHARANI V
- Knowledge Facilitator: FACULTY Karthick GS
- Knowledge Facilitator: FACULTY MR SAKTHI BALAMURUGAN K
- Knowledge Facilitator: FACULTY DR ANTONY ARUL RAJ D
- Knowledge Facilitator: FACULTY DR SHANKAR GANESH A
- Knowledge Facilitator: FACULTY MR CHARLES S
- Knowledge Facilitator: FACULTY DR NITHYA N
- Knowledge Facilitator: FACULTY DR ANTONY ARUL RAJ D
- Knowledge Facilitator: FACULTY DR RUKMANI K V
- Knowledge Facilitator: FACULTY DR SHANKAR GANESH A
- Knowledge Facilitator: FACULTY DR ANTONY ARUL RAJ D
- Knowledge Facilitator: FACULTY DR ANU B
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