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Available courses

Business Communication

UNIT

Content

No. of Hours

 

I

Introduction

Communication – Meaning – Objectives – Process – Importance - Types – Barriers to Communication – Characteristics of Good Communication System.

12

 

 

II

Oral and Written Communication

Verbal Communication – Forms – Group Discussion, Interview Methods, Public Speaking - Non-Verbal, Written Communication – Business Letter -   Needs and Functions of a Business Letter – Effectiveness and Lay-out of a Business Letter.

12

 

III

 Internal Communication

Office Orders – Memo – Proposal – Solicited, Unsolicited – Report Writing – Importance – Types of Report – Circulars – Agenda – Resolution – Minutes.

12

 

IV

External Communication

Enquiries – Offers – Quotation – Complaints and Adjustments - Circular Letter – Sales Letter – Bank and Insurance Correspondence.

12

 

V

Channels of Communication

Tele and Video Conferencing – Placing Telephone Calls - Telephone Etiquette – Mobile Phone – FAX - Voice Mail - e-mail – Advantages – Communicating with the e-mail Messages – Essential Elements in Writing Messages.

12


Corporate Accounting

UNIT

Content

No. of Hours

 

I

Issue of Shares                                                                                   

Shares – Introduction - Issue of Shares - Equity Shares - Preference Shares – Issue at Par, Premium and Discount - Over Subscription - Pro-rata Allotment - Forfeiture and Reissue of Shares -  Underwriting of Shares.

15

 

 

II

Redemption of Shares, Issue and redemption of debentures

Redemption of Preference Shares – Bonus issue – Rights issue – Debentures – Introduction - Issue of Debentures – Own Debentures - Redemption  of Debentures -  Par and Premium - Sources of Redemption – Sinking Fund Method and Insurance Policy Method - Capital Redemption Reserve.

15

 

III

Final Accounts of Companies                                                

Company Final Accounts – Profit & Loss Account – Balance Sheet - Calculation of Managerial Remuneration - Profit Prior to Incorporation.

15

 

 

IV

Valuation  of Goodwill & Shares and Liquidation of Companies    

Goodwill – Factors affecting goodwill – Need for Goodwill valuation - Valuation of Goodwill – Average Profit Method - Super Profit Method – Capitalization Method. Valuation of Shares - Net Asset Method – Yield Method – Fair Value Method - Liquidation of Companies – Statement of Affairs - Liquidator’s Final   Statement of Account.

15

 

 

V

Double Accounts System                                                       

Double Accounts System – Accounts of Electric Companies – Revenue, Net Revenue of Accounts - Receipts and Expenditure of Capital Accounts - General Balance Sheet - Replacement of an Asset  - Accounting for Human  Resources. (Theory Only)   

12


E Banking Technology

UNIT

Content

No. of Hours

 

 

I

Networking of Computers

Networks - Types – LAN – WAN – Internet and Intranet – E-Mail –E-Banking - Core  Banking  -  Electronic  Products  -  Electronic  Payment  System  -  Online Banking  -  Electronic  Fund  Transfer  System:  RTGS,  NEFT  &  SWIFT  - Information Technology - Recent Trends in Banking Technology.

15

 

 

II

Electronic Payment Systems

Automatic Teller  Machine  - Merits and Demerits  – Installation and Security Aspects of ATM, Types of ATM, Immediate Payment System(IMPS), MICR Instrument  –  Precautions  in  Handling  MICR  Instrument  –  Benefits  and Limitations.

14

 

 

III

Electronic Cash

Features – Benefits of E-Cash – Limitations of Electronic Data Interchange – Electronic Fund Transfer Credit Card – Debit Card – Payment through Bank Network – Payment by Smart Card – Electronic Pass Book - Home Banking.

14

 

 

 

IV

International Payment Services

SWIFT – Types and Message in SWIFT (Society for Worldwide Interbank Financial Telecommunication) – Electronic Clearing Services (ECS) Debit and Credit – Message Format in SWIFT – Bank Information Code – Message Flow in SWIFT System – Advantages and Structure of SWIFT – NOSTRO - VOSTRO

14

 

 

V

Services offered through e-banking – Strengths of E-Banking – Weakness of E-banking – Opportunities – Threats of E-Banking. Computer Audit – Information System Audit – Information System Security and Disaster Management.

15


E Banking Technology

UNIT

Content

No. of Hours

 

 

I

Networking of Computers

Networks - Types – LAN – WAN – Internet and Intranet – E-Mail –E-Banking - Core  Banking  -  Electronic  Products  -  Electronic  Payment  System  -  Online Banking  -  Electronic  Fund  Transfer  System:  RTGS,  NEFT  &  SWIFT  - Information Technology - Recent Trends in Banking Technology.

15

 

 

II

Electronic Payment Systems

Automatic Teller  Machine  - Merits and Demerits  – Installation and Security Aspects of ATM, Types of ATM, Immediate Payment System(IMPS), MICR Instrument  –  Precautions  in  Handling  MICR  Instrument  –  Benefits  and Limitations.

14

 

 

III

Electronic Cash

Features – Benefits of E-Cash – Limitations of Electronic Data Interchange – Electronic Fund Transfer Credit Card – Debit Card – Payment through Bank Network – Payment by Smart Card – Electronic Pass Book - Home Banking.

14

 

 

 

IV

International Payment Services

SWIFT – Types and Message in SWIFT (Society for Worldwide Interbank Financial Telecommunication) – Electronic Clearing Services (ECS) Debit and Credit – Message Format in SWIFT – Bank Information Code – Message Flow in SWIFT System – Advantages and Structure of SWIFT – NOSTRO - VOSTRO

14

 

 

V

Services offered through e-banking – Strengths of E-Banking – Weakness of E-banking – Opportunities – Threats of E-Banking. Computer Audit – Information System Audit – Information System Security and Disaster Management.

15


Marketing Strategies

Execise No 1

List out the steps in corporate planning process. Tabulate each of them with suitable examples and give explanation using MS Excel.

Execise No 2

Prepare a PPT on Long term Marketing Planning and Short term Marketing Planning.

Execise No 3

Prepare a chart showing the obstacles to effective planning in Marketing and suggest the measures for overcoming obstacles to planning in Marketing in MS Word.

Execise No 4

Prepare a report in Ms Word by analyzing the Internal and External sources of New Product Ideas.

Execise No 5

Using MS Excel List out the reasons for product failure and the steps to be taken to avoid them .

Execise No 6

Prepare a PPT on 7 O’s framework in consumer behavior.

Execise No 7

Analyze Eight stages of buying process using MS Word .

Execise No 8

Bby using MS Excel List out the ways through which the consumers are exploited in India. Give any 10 products as example.

Execise No 9

Tabulate Rights of Consumers in Ms Word.

Execise No 10

With the help of PPT prepare a report on sales promotion planning guidelines. Explain with a case study.


Marketing Strategies

Execise No 1

List out the steps in corporate planning process. Tabulate each of them with suitable examples and give explanation using MS Excel.

Execise No 2

Prepare a PPT on Long term Marketing Planning and Short term Marketing Planning.

Execise No 3

Prepare a chart showing the obstacles to effective planning in Marketing and suggest the measures for overcoming obstacles to planning in Marketing in MS Word.

Execise No 4

Prepare a report in Ms Word by analyzing the Internal and External sources of New Product Ideas.

Execise No 5

Using MS Excel List out the reasons for product failure and the steps to be taken to avoid them .

Execise No 6

Prepare a PPT on 7 O’s framework in consumer behavior.

Execise No 7

Analyze Eight stages of buying process using MS Word .

Execise No 8

Bby using MS Excel List out the ways through which the consumers are exploited in India. Give any 10 products as example.

Execise No 9

Tabulate Rights of Consumers in Ms Word.

Execise No 10

With the help of PPT prepare a report on sales promotion planning guidelines. Explain with a case study.


Organizational Training - V - Customer Relationship Management

Exercise No 1 :

Analyses the component of human behaviour in a report format in MS Word

Exercise No 2:

With the help of MS excel prepare a chart showing the possible levels of customer expectations and different zones of tolerance for different service dimensions.

Exercise No 3:

With the help of MS Word, prepare a table showing 1. Types of Services 2. Types of Customers 3.Principal expectations.

Exercise No 4:

Prepare a PPT on psychographic segmentation nd Buyer Behaviour segmentation.

Exercise No 5:

Select any 6 products and tabulate them according to the bases of market segmentation.

Exercise No 6:  

Prepare a PPT with the help of 10 slides stating the buying centre roles with illustration.

Exercise No 7:

List out 1. Ethics in Business

2.Ethical decision making method

3.Types of Ethical Issues encountered by Business in MS Word

Exercise No 8:

Using MS Word Tabulate the typical outcome of CRM. Show the Outcome and Explanation.

Exercise No 9:

Prepare a report on Titan’s Brand Building in MS Word.

Exercise No 10:

Compare Righteous, Social and pragmatic buyers on copy appeals, copy length, endorsements, visuals, pricing, guyarantee, free trial, shipping and handling, premium and charter Membership.


Service Marketing

UNIT

Content

No. of Hours

 

 

I

Introduction to Marketing and Services

Introduction to Marketing – Evolution – Introduction to Services – Concept – Goods and Services – Features of Marketing, Services – Service Marketing – Concepts – Significance of Service Marketing – Market Segmentation and Positioning - Cross Selling and Up-selling.

15

 

II

Marketing Mix in Service Marketing

Introduction – Marketing Mix – Concepts – Product Mix – Promotional Mix – Price mix – Place mix – Process - People – Physical Evidence.

14

 

 

III

Marketing of Financial Services

Introduction  –  Financial  Services  –  Concepts  –  Marketing  of  Financial Services – Features of Banking, Insurance – Mutual Funds – Types of Mutual Funds – Mutual Fund Marketing – Market Segmentation of Mutual Funds - Portfolio Management  Services––  Factoring Services  – Types  – Factoring Services Marketing.

14

 

 

IV

Bank Marketing

Introduction – Bank Marketing – Concepts – Indian perspective – Application of  Marketing  Principles  in  Bank  –  Users  of  Banking  Services  –Factors influencing the Behavioral Profile of Users- Market Segmentation  of Bank Marketing– Importance – Criteria – Marketing Mix for Banking Services.

14

 

V

Insurance Marketing

Introduction – Insurance Marketing – Concept – Indian perspective – Users of  Insurance Services – Market Segmentation in the Insurance Organization – Significance – Marketing Mix for Insurance Services.

15




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