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Marketing Strategies

Execise No 1

List out the steps in corporate planning process. Tabulate each of them with suitable examples and give explanation using MS Excel.

Execise No 2

Prepare a PPT on Long term Marketing Planning and Short term Marketing Planning.

Execise No 3

Prepare a chart showing the obstacles to effective planning in Marketing and suggest the measures for overcoming obstacles to planning in Marketing in MS Word.

Execise No 4

Prepare a report in Ms Word by analyzing the Internal and External sources of New Product Ideas.

Execise No 5

Using MS Excel List out the reasons for product failure and the steps to be taken to avoid them .

Execise No 6

Prepare a PPT on 7 O’s framework in consumer behavior.

Execise No 7

Analyze Eight stages of buying process using MS Word .

Execise No 8

Bby using MS Excel List out the ways through which the consumers are exploited in India. Give any 10 products as example.

Execise No 9

Tabulate Rights of Consumers in Ms Word.

Execise No 10

With the help of PPT prepare a report on sales promotion planning guidelines. Explain with a case study.


Corporate Accounting

UNIT

Content

No. of Hours

 

I

Issue of Shares                                                                                   

Shares – Introduction - Issue of Shares - Equity Shares - Preference Shares – Issue at Par, Premium and Discount - Over Subscription - Pro-rata Allotment - Forfeiture and Reissue of Shares -  Underwriting of Shares.

15

 

 

II

Redemption of Shares, Issue and redemption of debentures

Redemption of Preference Shares – Bonus issue – Rights issue – Debentures – Introduction - Issue of Debentures – Own Debentures - Redemption  of Debentures -  Par and Premium - Sources of Redemption – Sinking Fund Method and Insurance Policy Method - Capital Redemption Reserve.

15

 

III

Final Accounts of Companies                                                

Company Final Accounts – Profit & Loss Account – Balance Sheet - Calculation of Managerial Remuneration - Profit Prior to Incorporation.

15

 

 

IV

Valuation  of Goodwill & Shares and Liquidation of Companies    

Goodwill – Factors affecting goodwill – Need for Goodwill valuation - Valuation of Goodwill – Average Profit Method - Super Profit Method – Capitalization Method. Valuation of Shares - Net Asset Method – Yield Method – Fair Value Method - Liquidation of Companies – Statement of Affairs - Liquidator’s Final   Statement of Account.

15

 

 

V

Double Accounts System                                                       

Double Accounts System – Accounts of Electric Companies – Revenue, Net Revenue of Accounts - Receipts and Expenditure of Capital Accounts - General Balance Sheet - Replacement of an Asset  - Accounting for Human  Resources. (Theory Only)   

12


Business Communication

UNIT

Content

No. of Hours

 

I

Introduction

Communication – Meaning – Objectives – Process – Importance - Types – Barriers to Communication – Characteristics of Good Communication System.

12

 

 

II

Oral and Written Communication

Verbal Communication – Forms – Group Discussion, Interview Methods, Public Speaking - Non-Verbal, Written Communication – Business Letter -   Needs and Functions of a Business Letter – Effectiveness and Lay-out of a Business Letter.

12

 

III

 Internal Communication

Office Orders – Memo – Proposal – Solicited, Unsolicited – Report Writing – Importance – Types of Report – Circulars – Agenda – Resolution – Minutes.

12

 

IV

External Communication

Enquiries – Offers – Quotation – Complaints and Adjustments - Circular Letter – Sales Letter – Bank and Insurance Correspondence.

12

 

V

Channels of Communication

Tele and Video Conferencing – Placing Telephone Calls - Telephone Etiquette – Mobile Phone – FAX - Voice Mail - e-mail – Advantages – Communicating with the e-mail Messages – Essential Elements in Writing Messages.

12


E Banking Technology

UNIT

Content

No. of Hours

 

 

I

Networking of Computers

Networks - Types – LAN – WAN – Internet and Intranet – E-Mail –E-Banking - Core  Banking  -  Electronic  Products  -  Electronic  Payment  System  -  Online Banking  -  Electronic  Fund  Transfer  System:  RTGS,  NEFT  &  SWIFT  - Information Technology - Recent Trends in Banking Technology.

15

 

 

II

Electronic Payment Systems

Automatic Teller  Machine  - Merits and Demerits  – Installation and Security Aspects of ATM, Types of ATM, Immediate Payment System(IMPS), MICR Instrument  –  Precautions  in  Handling  MICR  Instrument  –  Benefits  and Limitations.

14

 

 

III

Electronic Cash

Features – Benefits of E-Cash – Limitations of Electronic Data Interchange – Electronic Fund Transfer Credit Card – Debit Card – Payment through Bank Network – Payment by Smart Card – Electronic Pass Book - Home Banking.

14

 

 

 

IV

International Payment Services

SWIFT – Types and Message in SWIFT (Society for Worldwide Interbank Financial Telecommunication) – Electronic Clearing Services (ECS) Debit and Credit – Message Format in SWIFT – Bank Information Code – Message Flow in SWIFT System – Advantages and Structure of SWIFT – NOSTRO - VOSTRO

14

 

 

V

Services offered through e-banking – Strengths of E-Banking – Weakness of E-banking – Opportunities – Threats of E-Banking. Computer Audit – Information System Audit – Information System Security and Disaster Management.

15


Service Marketing

UNIT

Content

No. of Hours

 

 

I

Introduction to Marketing and Services

Introduction to Marketing – Evolution – Introduction to Services – Concept – Goods and Services – Features of Marketing, Services – Service Marketing – Concepts – Significance of Service Marketing – Market Segmentation and Positioning - Cross Selling and Up-selling.

15

 

II

Marketing Mix in Service Marketing

Introduction – Marketing Mix – Concepts – Product Mix – Promotional Mix – Price mix – Place mix – Process - People – Physical Evidence.

14

 

 

III

Marketing of Financial Services

Introduction  –  Financial  Services  –  Concepts  –  Marketing  of  Financial Services – Features of Banking, Insurance – Mutual Funds – Types of Mutual Funds – Mutual Fund Marketing – Market Segmentation of Mutual Funds - Portfolio Management  Services––  Factoring Services  – Types  – Factoring Services Marketing.

14

 

 

IV

Bank Marketing

Introduction – Bank Marketing – Concepts – Indian perspective – Application of  Marketing  Principles  in  Bank  –  Users  of  Banking  Services  –Factors influencing the Behavioral Profile of Users- Market Segmentation  of Bank Marketing– Importance – Criteria – Marketing Mix for Banking Services.

14

 

V

Insurance Marketing

Introduction – Insurance Marketing – Concept – Indian perspective – Users of  Insurance Services – Market Segmentation in the Insurance Organization – Significance – Marketing Mix for Insurance Services.

15


Organizational Training - V - Customer Relationship Management

Exercise No 1 :

Analyses the component of human behaviour in a report format in MS Word

Exercise No 2:

With the help of MS excel prepare a chart showing the possible levels of customer expectations and different zones of tolerance for different service dimensions.

Exercise No 3:

With the help of MS Word, prepare a table showing 1. Types of Services 2. Types of Customers 3.Principal expectations.

Exercise No 4:

Prepare a PPT on psychographic segmentation nd Buyer Behaviour segmentation.

Exercise No 5:

Select any 6 products and tabulate them according to the bases of market segmentation.

Exercise No 6:  

Prepare a PPT with the help of 10 slides stating the buying centre roles with illustration.

Exercise No 7:

List out 1. Ethics in Business

2.Ethical decision making method

3.Types of Ethical Issues encountered by Business in MS Word

Exercise No 8:

Using MS Word Tabulate the typical outcome of CRM. Show the Outcome and Explanation.

Exercise No 9:

Prepare a report on Titan’s Brand Building in MS Word.

Exercise No 10:

Compare Righteous, Social and pragmatic buyers on copy appeals, copy length, endorsements, visuals, pricing, guyarantee, free trial, shipping and handling, premium and charter Membership.


Marketing Strategies

Execise No 1

List out the steps in corporate planning process. Tabulate each of them with suitable examples and give explanation using MS Excel.

Execise No 2

Prepare a PPT on Long term Marketing Planning and Short term Marketing Planning.

Execise No 3

Prepare a chart showing the obstacles to effective planning in Marketing and suggest the measures for overcoming obstacles to planning in Marketing in MS Word.

Execise No 4

Prepare a report in Ms Word by analyzing the Internal and External sources of New Product Ideas.

Execise No 5

Using MS Excel List out the reasons for product failure and the steps to be taken to avoid them .

Execise No 6

Prepare a PPT on 7 O’s framework in consumer behavior.

Execise No 7

Analyze Eight stages of buying process using MS Word .

Execise No 8

Bby using MS Excel List out the ways through which the consumers are exploited in India. Give any 10 products as example.

Execise No 9

Tabulate Rights of Consumers in Ms Word.

Execise No 10

With the help of PPT prepare a report on sales promotion planning guidelines. Explain with a case study.


E Banking Technology

UNIT

Content

No. of Hours

 

 

I

Networking of Computers

Networks - Types – LAN – WAN – Internet and Intranet – E-Mail –E-Banking - Core  Banking  -  Electronic  Products  -  Electronic  Payment  System  -  Online Banking  -  Electronic  Fund  Transfer  System:  RTGS,  NEFT  &  SWIFT  - Information Technology - Recent Trends in Banking Technology.

15

 

 

II

Electronic Payment Systems

Automatic Teller  Machine  - Merits and Demerits  – Installation and Security Aspects of ATM, Types of ATM, Immediate Payment System(IMPS), MICR Instrument  –  Precautions  in  Handling  MICR  Instrument  –  Benefits  and Limitations.

14

 

 

III

Electronic Cash

Features – Benefits of E-Cash – Limitations of Electronic Data Interchange – Electronic Fund Transfer Credit Card – Debit Card – Payment through Bank Network – Payment by Smart Card – Electronic Pass Book - Home Banking.

14

 

 

 

IV

International Payment Services

SWIFT – Types and Message in SWIFT (Society for Worldwide Interbank Financial Telecommunication) – Electronic Clearing Services (ECS) Debit and Credit – Message Format in SWIFT – Bank Information Code – Message Flow in SWIFT System – Advantages and Structure of SWIFT – NOSTRO - VOSTRO

14

 

 

V

Services offered through e-banking – Strengths of E-Banking – Weakness of E-banking – Opportunities – Threats of E-Banking. Computer Audit – Information System Audit – Information System Security and Disaster Management.

15




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