Business Communication

UNIT

Content

No. of Hours

 

I

Introduction

Communication – Meaning – Objectives – Process – Importance - Types – Barriers to Communication – Characteristics of Good Communication System.

12

 

 

II

Oral and Written Communication

Verbal Communication – Forms – Group Discussion, Interview Methods, Public Speaking - Non-Verbal, Written Communication – Business Letter -   Needs and Functions of a Business Letter – Effectiveness and Lay-out of a Business Letter.

12

 

III

 Internal Communication

Office Orders – Memo – Proposal – Solicited, Unsolicited – Report Writing – Importance – Types of Report – Circulars – Agenda – Resolution – Minutes.

12

 

IV

External Communication

Enquiries – Offers – Quotation – Complaints and Adjustments - Circular Letter – Sales Letter – Bank and Insurance Correspondence.

12

 

V

Channels of Communication

Tele and Video Conferencing – Placing Telephone Calls - Telephone Etiquette – Mobile Phone – FAX - Voice Mail - e-mail – Advantages – Communicating with the e-mail Messages – Essential Elements in Writing Messages.

12