Course info

Execise No 1

List out the steps in corporate planning process. Tabulate each of them with suitable examples and give explanation using MS Excel.

Execise No 2

Prepare a PPT on Long term Marketing Planning and Short term Marketing Planning.

Execise No 3

Prepare a chart showing the obstacles to effective planning in Marketing and suggest the measures for overcoming obstacles to planning in Marketing in MS Word.

Execise No 4

Prepare a report in Ms Word by analyzing the Internal and External sources of New Product Ideas.

Execise No 5

Using MS Excel List out the reasons for product failure and the steps to be taken to avoid them .

Execise No 6

Prepare a PPT on 7 O’s framework in consumer behavior.

Execise No 7

Analyze Eight stages of buying process using MS Word .

Execise No 8

Bby using MS Excel List out the ways through which the consumers are exploited in India. Give any 10 products as example.

Execise No 9

Tabulate Rights of Consumers in Ms Word.

Execise No 10

With the help of PPT prepare a report on sales promotion planning guidelines. Explain with a case study.